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Overcoming challenges in personal data protection

Protecting respondents’ privacy and preventing the misuse of personal information is a key responsibility for all market researchers. Our duty has been made more challenging by new technologies, new forms of data collection, and new laws, including the PDPA.

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ASMRS Webinar: Turning consumer insights into company-wide memes

Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of corporate goals, is gold. Creating memes is one way of doing this.

A meme is an image, video or piece of text that is typically humorous in nature that is copied and spread rapidly by Internet users, often with slight variations.

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