Home » Standards » Code of Professional Behaviour


Individual members of the Market Research Society Singapore (MRSS) are bound by the Code of Professional Behaviour, which covers both the ethical requirements and standard conditions of conducting and reporting market and social research.

The purpose of market and social research is to collect and analyse information, not to directly sell or promote goods or services, influence respondents’ opinions or engage in non-research activities. It is in this spirit that the Code of Professional Behaviour has been developed.

This Code sets out the basic principles that must guide the actions of those who carry out or use market and social research. Individuals and organisations that subscribe to it must follow not just the letter but also the spirit of these rules. 


The Code of Professional Behaviour outlines ethical obligations and rules under the three key areas:

  • Responsibilities to respondents
  • Researchers’ professional responsibilities
  • Researchers’ and clients’ mutual rights and responsibilities.