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APRC Webinar

70 percent of people have had a bad research experience recently.

In order to survive and thrive, market researchers and insight professionals need to recalibrate their understanding of the research participant user experience.

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Trust and Personal Data Report - Singapore

As our world becomes more and more digitalised, more and more data, including personal data, is being collected on people; as citizens, customers and consumers. Whilst much of this data is being used to create and deliver added value to those about/from whom the data is collected, this is not always the case, and in certain cases the, so-called, data subject might actually be harmed by the activity. 

Storytelling Training

In today’s attention deficient times, long data-heavy presentations become no more than a ritual in the client’s office. The key messages of the presentation are lost within minutes after the presentation.

In contrast, good stories stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t. 

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Overcoming challenges in personal data protection

Protecting respondents’ privacy and preventing the misuse of personal information is a key responsibility for all market researchers. Our duty has been made more challenging by new technologies, new forms of data collection, and new laws, including the PDPA.

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ASMRS Webinar: Turning consumer insights into company-wide memes

Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of corporate goals, is gold. Creating memes is one way of doing this.

A meme is an image, video or piece of text that is typically humorous in nature that is copied and spread rapidly by Internet users, often with slight variations.

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