 Piers Lee, Managing Director of Kadence Asia, will be presenting results from a recent survey commissioned by Asia Research, the publication for the market research industry in Asia .
Asia Research surveyed 134 research buyers and 27 business heads of research companies in one of the most comprehensive industry wide surveys undertaken in the region.
The Buyer survey focused on the purchasing behaviour of clients, and satisfaction with their suppliers. The corresponding survey of research companies measured overall sentiment pertaining to the prospects for the research business in Asia , and the types of challenges facing agencies and their staff going forward.
Piers will be presenting key takeouts from these two surveys, and the implications for the research business.
Piers Lee was formerly the head of the business-to-business and financial services division of Synovate. He founded Kadence Asia Pacific in Singapore in 2004 and now has further offices in Delhi , Kuala Lumpur , Jakarta , and Hong Kong . Part of the Kadence International Business Research Group headquartered in London , Kadence has become one of the leading agencies of business-to-business / industrial research in Asia with a focus on financial services, IT / telco, healthcare, and construction / engineering.
We are delighted to have Piers as our speaker.
Breakfast will be served from 8:00 a.m. Piers’ talk will commence at 8:30am with the opportunity for questions afterwards. The charge is $50 for non-members and $25 for members. Please fill in and return the attached booking form.
We look forward to seeing you on 22nd August, this will be a most informative talk.
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