Perception Research Services International Singapore Pte Ltd
At PRS, our mission is to apply consumer research expertise, technological innovation and analytical insight that helps our clients “win at retail” in the global marketplace
This mission statement implies several important points regarding our focus, our scope and approach to consumer research:
Our Focus is Upon Helping Our Clients “Win at Retail”.
Our commitment goes beyond assessing individual marketing efforts (packaging, signage, etc.). We provide a comprehensive understanding of the full in-store shopping experience (decision hierarchies, key drivers, etc.) and optimize a brand’s full in-store presence (category management, planograms/shelving, merchandising, product assortment, etc.).
Our Scope is Global
All PRS services – including qualitative research, store-based studies and quantitative survey research (“qualification”) – can be implemented globally, using consistent methodologies (including PRS Eye-Tracking). We deliver both client service and specialized expertise on a global level, through our regional offices in the U.S., Geneva (Switzerland), London (United Kingdom) and Singapore.
Our Deliverable is Guidance & Insight (Not Data)
We are fully committed to serving as a partner and advisor to our clients, rather than being a data provider. Across all studies, we draw upon our unmatched experience and expertise – and our unique research methodologies – to provide analysis and diagnostic insight to marketers, researchers, and packaging designers.
Vincenzo Ciummo | Managing Director Global
Tel: +65 6590 7000
Address: 3 Church Street #18-02, Samsung Hub, Singapore 049483