A month on from Congress, we look at the hard hitting message still resonating around what’s next for research.
Myths about mature markets
Kevin Gray looks at branding in Asia and how Asian consumers differ from their Western counterparts
Many marketing and research professionals believe that the use of SES (socio economic status) as an issue should be dead and buried. With the growing number of segmentation models being generated via digital path to purchase, social media, analytics and more direct niche targeting through an array of smart digital mobile devices, many will say that SES may seem an anachronism from the analogue past. So why are we reviving this topic once more?
The start of a three part series that looks at the lives of millennials in Hong Kong & Singapore.
Insight into millennial culture in Hong Kong and what it means for brands.