Socio economic status in the digital age: Does this approach still work for Asia Pacific?

Socio economic status in the digital age: Does this approach still work for Asia Pacific?

Many marketing and research professionals believe that the use of SES (socio economic status) as an issue should be dead and buried. With the growing number of segmentation models being generated via digital path to purchase, social media, analytics and more direct niche targeting through an array of smart digital mobile devices, many will say that SES may seem an anachronism from the analogue past. So why are we reviving this topic once more?