To explore the muddy grounds of the world of marketing and research, each with its own prejudices to launch a new product.
How to Ensure A Smooth Transition Online for Tracking Studies in Small Markets
How to move tracking surveys to an online methodology in small markets.
Putting the Consumer at the Center of Innovation
A look at the benefits of online communities as part of the innovation process.
VirtuQual: Blueprints for Use
A look at the practical uses of virtual reality in qualitative research.
Change Ahead for Saturday Night TV
Saturday night TV viewing habits are changing. But how and why? Nick Fisher has the answer.
Using Facebook for Behavioural Recruitment: Bridging the Gap Between Real and Claimed Behaviour
A look at how researchers can utilise Facebook as the world’s largest recruitment panel.