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In the era of a knowledge-based economy, the role of research cannot be overemphasised.

Research becomes a vital tool for information gathering, information critical to sound decision-making. The Market Research Society Singapore has articulated a set of objectives which challenge members toward professionalism and excellence.

To upgrade the research profession by promoting and ensuring high standards among its members in the conduct of marketing and opinion research through generally accepted research methodologies.

To promote public understanding and appreciation of the nature and value of market research as a management tool.

To adopt a Code of Ethics for members and to ensure observance of the Code’s provisions.

To foster fellowship among practitioners, respect each other’s professionalism and recognise that trade secrets are to be respected.

To serve as a focal point for the exchange of information and ideas.

To encourage the development of new techniques and methodologies in marketing and/or opinion research.

To serve as a coordinating body to solve shared problems and to act as spokesman of members, when necessary.